About Us

    Trace Venture Associates is an independent venture advisory firm. We leverage our business development network and planning and execution expertise to assist entrepreneurial clients. Our principals have:

    • History working as entrepreneurs and in entrepreneurial companies at all stages of the business life cycle.
    • Experience navigating the technology commercialization process, including gaining and/or accelerating acceptance in new markets.
    • Credentials in aligning capital plans and execution resources to realize mission critical objectives.
    • Track record developing pipelines of new business in entrepreneurial companies.
    • Ability to roll up our sleeves and work through situations that are important to your business.

    “The wise man doesn't give the right answers, he poses the right questions.”


    -- Claude Levi-Strauss